Produced for International Trend Agenda by BBC Storyworks Business Productions, the movie collection shall be launched to a large viewers on BBC.com in 2023, and members of the GFA community are invited to share their tales for potential inclusion within the collection.
Federica Marchionni, CEO of the International Trend Agenda, says: “We’re delighted to be working with BBC StoryWorks to amplify academic content material on sustainability in style. Certainly, to remodel the trade and change into web constructive, it’s essential that we maintain inspiring and educating folks in regards to the methods we are able to produce, distribute, and devour style sustainably. For a world past the subsequent season, we invite everybody to be taught and be a part of a wanted and attainable change”.
The collection is predicted to teach customers as to the dimensions of the difficulty and the promise of options, whereas galvanising leaders within the sector to observe the blueprint of these which were profitable. GFA says that BBC StoryWorks’ “rigour and distinctive viewers perception” will guarantee the subject is handled precisely and that the collection measurably sparks significant dialog.
The collection shall be hosted on a devoted BBC.com microsite, offering a possibility for in-depth protection spanning movies, articles, infographics and animations. A multi-platform marketing campaign will attain related viewers teams from amongst BBC.com’s 144 million month-to-month browsers, in addition to the worldwide style sector by way of the GFA and its community.
“Trend is claimed to each replicate and lead tradition; it’s by definition accountable for ‘setting tendencies’. As we glance forward on the seismic challenges that face our planet and communities over the approaching many years, there is a chance for the style trade to show itself able to rising to the second: to drive ahead sustainability and duty, and to be a web constructive power for the financial system, surroundings and society,” the GFA says.
“The problem is huge, however by way of management, innovation, and collaboration the sector is making progress: higher situations for folks, sourcing supplies responsibly, emphasising useful resource stewardship, and main the best way to a round financial system. The brand new collection will carry to display case research that showcase this progress.”
The partnership was introduced throughout International Trend Summit, a number one worldwide discussion board for sustainability in style, that convenes leaders throughout the worth chain to collaborate on probably the most crucial environmental and social points.
Simon Shelley, VP programme partnerships at BBC Studios, provides: “We’re thrilled to be making a collection with GFA taking a look at how style can put again extra into society and the surroundings than it takes out. Trend can change society in addition to replicate it – we hope to inform tales that replicate a pivotal second for the trade and one that can set a pattern for sustainable future.”
In September, the International Trend Agenda (GFA) turned the most recent organisation to hitch SustainChain – the digital know-how platform of the US Coalition on Sustainability, a start-up non-profit organisation established in collaboration with the United Nations.