Native sports activities guru heads up non-public sports activities tourism firm

Zakir Naik

Larry Tougas expects to announce three occasions within the spring

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There’s loads of untapped potential for the Metropolis of North Bay in sporting and tourism markets and Larry Tougas goes after it.

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Tougas, a retired highschool instructor and well-known soccer coach, left Tourism North Bay earlier this 12 months and is now a part of North Star Sports activities and Leisure.

He’s utilizing his infinite variety of contacts to faucet into sporting and leisure occasions in hopes of bringing them into North Bay and Space.

“I’ve talked to quite a few folks over the past 5 – 6 years who’ve advised me I ought to go by myself. And I used to be reluctant. It’s fairly an endeavor, however this chance got here by and it was an awesome likelihood for me to do what I’ve all the time needed to do – head up one thing that may very well be very viable sooner or later and distinctive,” Tougas stated Wednesday.

“I’ve had the chance to enter the non-public sector. It’s one thing that I’ve been desirous about doing, it provides me a whole lot of flexibility with a view to do issues good for the corporate and North Bay and Space,” he stated Wednesday morning.

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Tougas stated the native sports activities and leisure tourism has historically checked out sure issues to usher in tourism {dollars}.

“We’re beginning to introduce and delve into issues that can impress.”

He stated there are just a few occasions, about 70-75 per cent are full and hopefully shall be introduced within the spring.

“There shall be three fairly substantial occasions. We’re hoping within the close to future we will let you know of the issues which might be very thrilling and worthwhile for our space.”

Tougas stated North Bay does have strengths and “we’re going to go after them. We all know what the strengths are. We’ve all been right here for a very long time.”

He stated at the moment arenas is just not the town’s power.

“Tournaments develop into a lesser standards for our firm. There are different features, a variety of issues like various things. There are such a lot of untapped assets.”

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The corporate’s mandate is to “Deliver the world to the North,” by establishing it as a great host vacation spot for sporting, leisure and different occasions together with conferences, commerce reveals, company and affiliation conferences.

NSSE will supply occasion producers a full array of providers, from which they are going to be capable to choose some or all, relying on their distinctive wants, from a single supply.

Tougas isn’t apprehensive about shedding enterprise to the south.

“They’re massive in occasions and sports activities down south, however there are particular occasions that they simply can’t accommodate. We’ve got two stunning lakes, nice trails, snowmobiling and X-country snowboarding that may make us very viable,” Tougas stated.

“Proper now among the occasions we’re are in the summertime. It takes a whole lot of time to convey occasions. We’re already two or three years down the highway.”

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Tougas was requested whether or not he sees his new place as competitors for Tourism North Bay.

“We are able to work collectively. The extra the merrier. It shouldn’t stop something from them doing what they should do. It’s a two-prong assault now,” he stated.

“They need to be joyful as it’ll convey issues into the town, financial {dollars} into our city.”

Tougas stated one of many first calls he’ll make is to Matt Rabideau, mission improvement supervisor for Tourism North Bay.

“It won’t have an effect on something he’s going to do. We’re within the enterprise of bringing occasions and ensuring they’re profitable in North Bay and Space.”

Tougas stated though sports activities is a big untapped market, leisure additionally has loads of enterprise that may very well be introduced into the town, resembling music, conventions “we will cope with something. We’re considering exterior of the field.”

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