Mumbai-based digital communications company Oktobuzz has received the digital advertising mandate of Westside.
The company might be accountable for managing the social media handles and campaigns of the style model from the home of Tata’s. It should additionally work with the model on bettering their total on-line presence by means of data-led digital communication campaigns and different mar-tech initiatives.
The model has entrusted Oktobuzz with the duty of serving to them construct a powerful presence and set up the legacy of Westside as a home of the Tata model within the on-line world, the corporate said within the press launch.
The company might be working majorly on social media platforms like Fb, Twitter, Instagram and YouTube. It should additionally work with the model to assist improve the model expertise throughout platforms together with web site, app, UI and UX and movies, the corporate added.
The corporate said that the company’s affiliation with the model is a results of a number of months of conferences and rigorous analysis. The company met the model’s advertising group earlier this 12 months with an insight-led technique they usually preferred the imaginative and prescient for the model the Oktobuzz group dropped at the desk.
The company’s understanding of knowledge and changing them into actionable insights for the model is one thing that has helped the model significantly, the corporate added.
Umashan Naidoo, head buyer and sweetness, Trent Restricted mentioned, “As we develop our presence throughout the nation, we additionally wish to leverage digital in essentially the most constructive method and thereby make Westside the model of alternative for customers aspiring for environment friendly and accessible vogue.”
“Oktobuzz’s sturdy understanding of the market and digital ecosystem made the mark for us,” Naidoo added.
Hemal Majithia, chief government officer and founder, Oktobuzz mentioned, “We’re extraordinarily delighted to companion with Westside on this part of hyper-growth, particularly harnessing the ability of digital. We’re aligned with the model’s formidable imaginative and prescient of being on the forefront of vogue and intend to transform data-led insights into clutter-breaking artistic options that not solely pushes artistic boundaries but in addition impacts enterprise positively.”
Rohan Nair, senior vice president-business and technique, Oktobuzz mentioned, “We’re delighted so as to add one other marquee model and an business chief like Westside to our clientele. With India on the rise and the style sector booming, Westside, during the last 20 years, has performed a pioneering function in making India modern and at Oktobuzz, we’re dedicated to additional Westside’s digital presence with strategic planning in any respect ranges.”