In a narrative revealed earlier this month, the web site Retail Insider confirmed what many people already knew: Extra Canadians than ever earlier than are buying—and making their buying choices—on-line.
Referring to analysis from Google Canada, the report says “Canadian retail has modified ceaselessly” because of the mass shift to ecommerce caused by the pandemic. Whereas in-store buying remains to be sturdy, an estimated 86% of buyers uncover manufacturers or merchandise on-line, whereas an estimated 89% of vacation buyers will analysis their choices on-line earlier than going to a bodily retailer.
Because of this in case you personal a small enterprise in Canada however haven’t but embraced the digital buying revolution, you threat changing into invisible to shoppers.
The excellent news is, assistance is at hand for firms seeking to begin or develop a web based retailer. Small Enterprise BC, supported by the Authorities of Canada, is connecting B.C.-based small companies with the Develop Your Enterprise On-line Grant.
The Develop Your Enterprise On-line (GYBO) grant gives eligible companies a micro-grant of as much as $2,400 (earlier than taxes) to assist with prices associated to adopting or bettering digital applied sciences. Companies who obtain the grant may obtain personalized assist from skilled ecommerce advisors.
Since its launch in June of this yr, this system has offered grants to all kinds of B.C. companies, from retail outlets and eating places to healthcare suppliers, performing arts firms, and rather more.
Better of all, the GYBO grant is relevant to dozens of digital-adoption wants. So regardless of the place you’re in your journey in the direction of establishing a web based presence, this program might help you get nearer to your objectives.
“If you’re accepted for a micro-grant, we’re attempting to get you into a greater place than while you got here to us,” explains Jordyn Robust, program supervisor for the GYBO grant at Small Enterprise BC. “For example, in case you have an current web site and e-commerce presence, however you want to make enhancements to your product show or search engine optimization, you might embody the hiring of a consulting company or photographer in your spending plan. In case you don’t have a buying cart, let’s work on getting you on an e-commerce platform so you can begin promoting to shoppers. In case you don’t have an internet site, let’s have a look at web site growth.”
Eligible prices embody, however should not restricted to, search engine marketing, social media promoting, upgrading the performance of an current ecommerce website, and hiring a advisor for digital advertising initiatives.
Along with the grant itself, GYBO offers enterprise homeowners with non-obligatory assist from an ecommerce advisor. These advisors have been skilled by Small Enterprise BC and program accomplice, Digital Fundamental Road, to offer hands-on steerage by reviewing digital assessments, consulting on grant spending plans, recommending digital advertising methods, and serving to to implement new applied sciences.
“The funding Small Enterprise BC receives for this program not solely helps small companies; it additionally offers coaching and work alternatives for younger Canadians,” says Robust. “A enterprise will get entry to a scholar or current graduate—usually within the know-how, graphic design or advertising discipline—who then works instantly with the enterprise. We offer these graduates rigorous two- to three-week coaching on generally used platforms, corresponding to Sq., Shopify, Lightspeed, and others. The graduates then meet with their candidates and assist them via making a strategic plan for his or her ecommerce website. It’s useful for each small companies and for these current graduates who, on common, are engaged on a mess of strategic plans at any given time.”
People who’re all for changing into an ecommerce advisor for this system are invited to use by way of the Small Enterprise BC web site. See the hyperlink on the backside of this story.
Please be aware that response to the GYBO grant has been distinctive, so enterprise homeowners are inspired to submit their utility on the earliest alternative. Take the primary steps in the direction of rising your enterprise’s on-line presence at this time.
To study extra about making use of for the Develop Your Enterprise On-line grant and to seek out out if your enterprise is eligible, go to smallbusinessbc.ca/grow-your-business-online-program. To use to change into an e-commerce advisor for this system, go to smallbusinessbc.ca/e-commerce-advisors.